{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the difference between a user flow and a customer journey?", "acceptedAnswer": { "@type": "Answer", "text": "User flows map digital interactions on a site; customer journeys map the full lifecycle from awareness to advocacy." } }, { "@type": "Question", "name": "How are user flows documented?", "acceptedAnswer": { "@type": "Answer", "text": "Flowchart diagrams in Figma or Miro, showing decision points and page connections." } }, { "@type": "Question", "name": "Why do user flows matter for CRO?", "acceptedAnswer": { "@type": "Answer", "text": "Identifying where users drop off reveals friction points that, once fixed, increase conversion rates." } } ] }
Definition

What Is a User Flow in UX Design?

The sequence of steps a user takes through a website to complete a goal — such as landing on a homepage, visiting a features page, and submitting a demo request.

Related Terms

UX

Information Architecture

Navigation

Prototype

Conversion Rate

Example

Reload Mode maps the ideal user flow for a SaaS site: Ad → Landing Page → Case Study → Pricing → Demo Form — ensuring each step has a clear next action.

Synonyms:

User journey, Customer journey, Page flow

Acronyms:

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