{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What does the Facebook Pixel track?", "acceptedAnswer": { "@type": "Answer", "text": "Page views, add to cart, purchases, leads, and any custom events defined by the developer." } }, { "@type": "Question", "name": "Is the Facebook Pixel affected by iOS privacy changes?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — iOS 14+ opt-outs limit pixel tracking; Conversions API (CAPI) is the server-side alternative." } }, { "@type": "Question", "name": "Do I need the Pixel if I use Google Ads?", "acceptedAnswer": { "@type": "Answer", "text": "No — Google Ads uses its own tag (Google Ads Conversion Tracking or GA4 goals)." } } ] }
Definition

What Is the Meta Pixel (Facebook Pixel)?

A snippet of JavaScript code placed on a website that tracks visitor actions, enabling Facebook/Meta ad retargeting, conversion tracking, and audience building.

Related Terms

Analytics

Conversion Rate

Tag Manager

UTM Parameters

Above the Fold

Example

Reload Mode installs the Meta Pixel on a client's site to track visitors who view the pricing page but don't convert, enabling retargeting campaigns.

Synonyms:

Meta Pixel, Tracking pixel, Ad pixel

Acronyms:

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