{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What metrics matter most for a B2B website?", "acceptedAnswer": { "@type": "Answer", "text": "Qualified traffic, conversion rate, time on page, and pipeline attributed to organic/direct." } }, { "@type": "Question", "name": "What is the difference between quantitative and qualitative analytics?", "acceptedAnswer": { "@type": "Answer", "text": "Quantitative = numbers (GA4); qualitative = user behaviour insights (Hotjar session recordings)." } }, { "@type": "Question", "name": "What is attribution in analytics?", "acceptedAnswer": { "@type": "Answer", "text": "The process of crediting the correct marketing channel for a conversion." } } ] }
Definition

What Is Web Analytics?

The collection, measurement, and analysis of website data to understand user behaviour, traffic sources, content performance, and conversion rates.

Related Terms

Google Analytics

Heatmap

Conversion Rate

Tag Manager

Above the Fold

Example

Reload Mode reviews weekly analytics reports to track organic traffic growth, top landing pages, and form conversion rates for each client.

Synonyms:

Web analytics, Data analytics

Acronyms:

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