{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the difference between GA4 and Universal Analytics?", "acceptedAnswer": { "@type": "Answer", "text": "GA4 uses an event-based model and offers better cross-device tracking; UA was session-based and retired in 2023." } }, { "@type": "Question", "name": "What is a GA4 goal?", "acceptedAnswer": { "@type": "Answer", "text": "A conversion event — e.g., a form submission or purchase tracked when a user completes a key action." } }, { "@type": "Question", "name": "How is GA4 different from Google Search Console?", "acceptedAnswer": { "@type": "Answer", "text": "GA4 tracks on-site behaviour; GSC tracks search impressions and keyword rankings." } } ] }
Definition

What Is Google Analytics (GA4)?

A free web analytics platform by Google that tracks and reports website traffic, user behaviour, conversions, and campaign performance.

Related Terms

Analytics

Conversion Rate

Tag Manager

Heatmap

UTM Parameters

Example

Reload Mode installs GA4 on client sites to track demo request conversions, traffic sources, and page engagement metrics.

Synonyms:

GA, GA4, Web analytics

Acronyms:

GA4