{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the difference between MQL and SQL?", "acceptedAnswer": { "@type": "Answer", "text": "MQL (Marketing Qualified Lead) meets marketing criteria; SQL (Sales Qualified Lead) is vetted and ready for sales contact." } }, { "@type": "Question", "name": "What is a gated asset?", "acceptedAnswer": { "@type": "Answer", "text": "Premium content (e-book, report, webinar) available only after a user provides their contact details." } }, { "@type": "Question", "name": "How do you improve lead quality?", "acceptedAnswer": { "@type": "Answer", "text": "Target the right ICP with specific messaging, qualify via form fields, and use lead scoring in CRM." } } ] }
Definition

What Is Lead Generation in Digital Marketing?

The process of attracting and converting website visitors into potential customers by capturing their contact information through forms, gated content, demos, or chat.

Related Terms

Form

CTA

Landing Page

ICP

Integration

Example

Reload Mode's free website audit offer generates qualified B2B leads — visitors submit their URL and email, entering the sales pipeline.

Synonyms:

Lead gen, Lead capture, Demand generation

Acronyms:

Lead gen