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Definition

What Is a Landing Page?

A standalone web page designed for a specific marketing campaign or goal — optimised to convert visitors into leads or customers with a single focused CTA.

Related Terms

CTA

Conversion Rate

CRO

Hero Section

Form

Example

Reload Mode creates a dedicated landing page for its LinkedIn ad campaign offering a free website audit, with no navigation to reduce distraction.

Synonyms:

Campaign page, Lead capture page, Squeeze page

Acronyms:

LP