{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What tools are used for CRO?", "acceptedAnswer": { "@type": "Answer", "text": "Google Optimize, VWO, Hotjar, and Optimizely are popular CRO tools." } }, { "@type": "Question", "name": "What is the difference between CRO and SEO?", "acceptedAnswer": { "@type": "Answer", "text": "SEO brings visitors to the site; CRO converts those visitors into leads or customers." } }, { "@type": "Question", "name": "How long should an A/B test run?", "acceptedAnswer": { "@type": "Answer", "text": "Until statistical significance is reached — typically at least two business cycles." } } ] }
Definition

What Is CRO (Conversion Rate Optimisation)?

The systematic process of increasing the percentage of visitors who take a desired action on a website, through testing, analysis, and optimisation of design and copy.

Related Terms

A/B Testing

Heatmap

Conversion Rate

UX

Landing Page

Example

Running A/B tests on a hero headline to determine which version drives more demo signups is a core CRO activity.

Synonyms:

Conversion Rate Optimisation

Acronyms:

CRO