{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What payment gateways work with Webflow?", "acceptedAnswer": { "@type": "Answer", "text": "Stripe and PayPal are natively supported; others can be integrated via custom code." } }, { "@type": "Question", "name": "What is the difference between Webflow E-commerce and a custom e-commerce build?", "acceptedAnswer": { "@type": "Answer", "text": "Webflow is faster to launch and easier to manage; custom builds suit complex inventory and ERP integrations." } }, { "@type": "Question", "name": "What is an abandoned cart flow?", "acceptedAnswer": { "@type": "Answer", "text": "An automated email sequence triggered when a user adds items to cart but doesn't complete checkout." } } ] }
Definition

What Is E-commerce in Web Design?

The buying and selling of products or services online, including the full workflow of product pages, cart, checkout, payment processing, and order management.

Related Terms

Webflow

Conversion Rate

UX

Integration

Landing Page

Example

A Webflow E-commerce build for a fintech company includes a subscription pricing page, secure checkout with Stripe, and post-purchase email automation.

Synonyms:

Online retail, Digital commerce

Acronyms:

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