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Definition

What Is Visual Hierarchy in Web Design?

The arrangement of design elements to guide users' attention in order of importance — using size, colour, contrast, spacing, and position.

Related Terms

Typography

Colour Palette

Grid System

UX

CTA

Example

A landing page places a 64px bold headline at the top, followed by a 20px subtitle, then 16px body copy — each step down reduces visual weight.

Synonyms:

Design hierarchy, Content hierarchy

Acronyms:

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