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Definition

What Is Brand Positioning?

How a brand is differentiated in the minds of its target audience relative to competitors — defining the unique value it offers to a specific customer segment.

Related Terms

Brand Identity

Value Proposition

Messaging Framework

ICP

Above the Fold

Example

Reload Mode is positioned as the go-to Webflow agency for fintech and SaaS companies that need a website that drives pipeline — not just looks good.

Synonyms:

Brand positioning, Market positioning

Acronyms:

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