{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is the difference between a logo and a brand?", "acceptedAnswer": { "@type": "Answer", "text": "A logo is one component of a brand — a brand encompasses reputation, experience, and all visual/verbal identity." } }, { "@type": "Question", "name": "What formats should a logo be delivered in?", "acceptedAnswer": { "@type": "Answer", "text": "SVG (scalable vector), PNG (transparent background), and PDF for print." } }, { "@type": "Question", "name": "What is a logo lockup?", "acceptedAnswer": { "@type": "Answer", "text": "A predefined arrangement of the logo with a tagline or parent brand name." } } ] }
Definition

What Is a Logo and Why Does It Matter?

A graphic mark, wordmark, or combination that visually identifies a brand. The primary symbol of a company's visual identity.

Related Terms

Brand Identity

Favicon

Brand Guidelines

Logo Variants

Above the Fold

Example

Reload Mode's logo combines a wordmark with a geometric mark — used in full on desktop and as a mark-only favicon on mobile.

Synonyms:

Brand mark, Wordmark, Logomark

Acronyms:

-