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Definition

What Is Content Strategy for Websites?

A plan for creating, publishing, distributing, and managing content that meets business objectives and audience needs — across blogs, landing pages, social, and other channels.

Related Terms

SEO

Keyword

Information Architecture

CMS

Above the Fold

Example

Reload Mode's content strategy for a client includes publishing two SEO-optimised blog posts per month, updating pillar pages quarterly, and creating gated resources for lead generation.

Synonyms:

Content plan, Editorial strategy

Acronyms:

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